The trademark of Jindeli contains the pattern, the Chinese character, and the Pinyin. The three parts match harmoniously and make the entire trademark model exquisite and pregnant with profound meaning and stimulation association.
Pattern:
1、Pattern part is elaborately combined by "J"," D ","L" which is the first character of Pinyin “Jindeli”.
2、Pattern also contains three number: "1" , " 6 " , " 8 " , it uses the similar sound in Chinese to ingeniously implied the meaning of " Lucky all the way " & “Succession is unceasing”, which caters to consumers’ psychology and arouses the purchasing desire of consumers in China, also emphasizes the trademark theme.
3、In the middle of the pattern is a round whose appearance simulates the pattern of ring. It shows that our company engages in jewelry industry professionally and reflects the property of merchandise. It also has efficiently communicated merchandises’ information and made the function of trademark get the ample performance.
4、The entire appearance looks like a peacock looking backwards ,which stands for noble, wealthy and lucky.
The whole Trademark presents pyramid shape that symbolizes the enterprise’s spirit of “down-to-earth” “go-aheadism” and “Team work”. It also stands for the clear managing style of layer upon layer in our company. Meanwhile, entire trademark also presents tumbler form, which symbolizes our company will develop firmly and steadily and strive for hundred years splendid. The three Chinese characters of "Jin De Li" are written by famous calligrapher Zhu Yisa. The typeface is smooth and strong.
The brand name of "Jindeli" consolidate with the company name, which have deepened consumers’ impression for our trademark and enterprise image. Brand name “Jindeli”, in Chinese, means obtaining fame and gain at the same time.
“Jindeli”, the trademark unified whole, is striking bright. It intensely expresses the staffs of Jindeli will pursue perfect, sincereness forever which is the enterprise’s faith and remarkable eternal enterprise quality of Jindeli.